Miscellaneous Topics

 One of the things I’ve learned after decades in the funeral service industry is this: funeral directors and funeral home owners are some of the most reluctant professionals when it comes to change. The common refrain goes something like this: “I’ve done it this way for years, and it’s worked.” “My Daddy and Granddaddy did it that way, and it worked for them too—so why should I change?” That mindset might have worked once upon a time. But the world is not the same as it was 10, 20, or 50 years ago. And what many funeral professionals fail to realize is that everything around us is changing—families, expectations, technology, communication, and especially marketing and artificial intelligence (AI). The Cost of Standing Still The truth is, refusing to adapt doesn’t mean you’re standing still. It means you’re falling behind. All it takes is one competitor in your market to start embracing new methods—whether that’s AI-driven marketing, more personalized memorial services, o...

  Everyone wants good customer service. But what many people don’t realize is that a positive experience isn’t just up to the agent on the other end of the line. It’s a two-way street. Customers play a major role in how quickly and smoothly an issue is resolved. Whether you’re calling about a bill, an order, or a technical problem, your preparation and attitude can make all the difference. Here are some practical tips every customer should know to ensure a faster, friendlier, and more productive call . How Customers Can Do Their Part to Ensure a Positive Customer Service Experience When people think about customer service, they usually picture a friendly agent on the other end of the line, ready to solve problems. And while it’s true that customer service agents are trained to help, the truth is that customer service is a two-way street . Too often, the agent is blamed for being “rude” or “unhelpful” when the real issue is that the customer comes to the call unprepared or unwilli...