When a Funeral Becomes a Numbers Game — And Why Families Deserve Better
We’ve written about this before, but it needs to be said again—because families are still being hurt by it. Across the funeral profession, a troubling practice has been quietly growing: funeral homes offering free or drastically reduced funerals—not out of compassion, but to pad their year-end numbers. The goal isn’t service. It’s statistics. A friend of mine manages a funeral home and is dealing with this daily. A nearby competitor is doing dozens of funerals at little to no cost—simply to say they “served” more families this year. Just today, that competitor offered a complete funeral —full service with visitation, funeral, casket, burial vault, and open & close of the grave—for $2,850 . Let that sink in. The wholesale cost of the merchandise and services alone exceeds that amount. The opening and closing of the grave typically runs around $600 , which the funeral home doesn’t profit from at all. My friend offered the same service for $5,000 , which is likely break-e...